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Job Posting: Marketing and Special Projects Manager

Bay Future, Inc. is a public-private non-profit focused on supporting economic development in Bay County, Michigan. Our mission is to drive sustainable economic growth by supporting business retention, expansion, and attraction while promoting a vibrant and diverse local economy. We are seeking a dynamic and creative Marketing and Special Projects Manager to elevate our visibility, tell compelling stories, and lead strategic communication efforts that support our mission.

  • Marketing & Communications Strategy

    • Develop and execute an annual marketing and communications plan aligned with Bay Future’s strategic goals.

    • Oversee branding consistency across all platforms and communications.

    • Track and analyze performance metrics to measure campaign effectiveness and inform decisions.

    Digital & Social Media

    • Create and implement a social media strategy to increase community engagement and audience reach across platforms (LinkedIn, Facebook, X, Instagram, etc.).

    • Develop and manage a content calendar featuring relevant news, partner updates, success stories, and economic development insights.

    • Monitor social media trends and analytics, adjusting strategies to maximize engagement and visibility.

    Website & Digital Presence

    • Oversee the Bay Future website, including content updates, SEO optimization, and user experience improvements.

    • Collaborate with web developers or vendors as needed for technical enhancements and maintenance.

    Storytelling & Content Creation

    • Identify, develop, and share stories that highlight Bay County’s economic development progress, investor success stories, and community impact.

    • Write, edit, and manage a wide variety of content, including newsletters, press releases, blog posts, presentations, and marketing collateral.

    • Collaborate with stakeholders to capture and share testimonials, case studies, and video content.

    • Concept, shoot and produce custom videos.

    Media Relations & Public Outreach

    • Build and maintain strong relationships with local media and industry outlets.

    • Draft media releases and coordinate media outreach for key announcements and events.

    • Support the planning and promotion of Bay Future-hosted events and initiatives.

    Other Responsibilities

    • Assist with internal communications and board engagement materials.

    • Support investor communications, including the development of impact reports and promotional materials.

    • Represent Bay Future at public events, conferences, and community meetings as needed.

    • Manage special projects when applicable.

    • Bachelor’s degree in Marketing, Communications, Public Relations, or a related field.

    • 3–5 years of marketing experience, preferably in nonprofit, economic development, or community-based organizations.

    • Strong writing, storytelling, and editing skills.

    • Proven experience managing social media and digital content.

    • Proficiency with website content management systems like Squarespace, email marketing platforms, and graphic design tools (e.g., Canva, Adobe Creative Suite, Constant Contact).

    • Excellent organizational, interpersonal, and project management skills.

    • Ability to work both independently and collaboratively in a fast-paced environment.

    • $49,500 to $54,500 commensurate with experience

    • Employer paid healthcare

    • Generous PTO

    • 14 paid holidays

    • 401(k) match

    • Professional development plan

    • Flexible schedule opportunity

    • Opportunity to make a significant impact in the community

    • Collaborative and dynamic work environment

How to Apply:

Submit your resume, a cover letter, and 2-3 writing or design samples to bayfuturejobs@gmail.com. Applications will be reviewed on a rolling basis. Be sure to write “Marketing and Special Projects Manager” in the subject line.
Candidates selected for an interview will be asked to complete a formal application including an authorization to release information and to provide references prior to the interview.
Only qualified candidates will receive a response. Bay Future, Inc. is committed to diversity and is an equal opportunity employer.
We encourage individuals of all backgrounds to apply and contribute to our mission of economic development.