Small Business Development Center
The Michigan SBDC is a comprehensive entrepreneur and small business development program that provides counseling, training, research, and advocacy for new ventures, existing small businesses, and innovative technology companies.
The Business By The Bay pitch competition in 2025 was the 3rd annual and highlighted five businesses winning a total of more than $11,750.
SBDC Services:
Business Education
Business Plan Development
Market Research
Technology Commercialization
Human Resources & Organizational Development
Financial Management & Raising Capital
Export Strategy
Strategic Planning
Michelle Judd
Michelle Judd is a professional small business consultant based in Bay County, Michigan, as well as a seasoned entrepreneur and university professor at Northwood University and Saginaw Valley State University. With over 30 years of experience spanning hospitality, retail, publishing, restaurants, bars, and real estate, she offers practical expertise in business strategy, operations, and marketing.
As both an educator and business owner and manager, Michelle is known for delivering thoughtful, results-oriented advice that helps clients overcome challenges and achieve sustainable growth.
She holds a B.A. in Advertising from Michigan State University and an M.B.A. from Saginaw Valley State University.
Michigan SBDC Small Business Consultant